360 Rosemary

360 Rosemary sets new standards for innovation, design, creativity and leadership in the growing urban community of West Palm Beach while meeting the street with active ground-level retail and landscaped amenity space at a pedestrian-friendly scale. The mixed-use building, the newest Class-A office tower to be built in the city in more than a decade, is part of a significant revitalization effort that will create vibrancy in an area that includes new art and cultural spaces, experiential retail destinations, restaurants and hotels, public parks and educational institutions. Designed with the wellbeing of its occupants in mind, the building provides dynamic workplace amenities, including ample green space, an on-site fitness center and three outdoor terraces.

The building façade uses custom terra cotta panels fabricated in Germany. The finely crafted detail of each panel creates a contemporary, urban feel while maintaining a sense of connection to history in color and finish. From a distance, the grid creates visual texture, color and richness, and at the lobby level, the terracotta is intensified where the pedestrian experiences it closely. At the top of the building is a contemporary interpretation of a great crown. As you work your way down the structure, openings and canopies add interest; entrances and windows at street level are scaled for the pedestrian. LEED Gold-certified and strongly grounded in the principles of urbanism, the design of 360 Rosemary – its sustainability, massing, materials and deference to the street – is a model for West Palm’s new forward-looking zoning regulations and the ongoing development along the Rosemary corridor.

The design implemented additional wellness measures in response to the COVID-19 pandemic, including touchless doors and destination dispatch elevators and mobile check-in help minimize physical touchpoints; upgrades to the air-handling system to maximize fresh air exchange; and a 100% generator backup system, which provides uninterrupted full building power during the event of a utility power loss.

The 20-story, 300,000-SF mixed-use office building, completed in collaboration with Elkus Manfredi Architects, provides 250,000-SF of office space with loft-style offices and 10-foot clear ceilings as well as 22,600-SF of ground-level retail, 10,000-SF of outdoor amenity areas, three landscaped roof terraces and seven levels of structured parking.

LEO A DALY used virtual reality technology to refine the design, allowing project stakeholders to experience the space through a virtual walk-through before finalizing the design.